When it comes to your customers and clients, you’re often trying to figure out what they want and need.
I’ve been thinking about this and how I put my business out there. Kernels of concepts for newsletters, social media and an upcoming, currently top-secret project keep me awake at night — but in a good way.
But sometimes, you have to get out of your own head, and the easiest thing can be to ask people what they might want.
This can be done in a specific way so you’re getting the best information from people, and not what people think you want to hear. You can both come to the table with genuine thoughts about something, and the discussion can turn into a collaboration of new ideas.
As the business owner, you don’t have to implement every piece of feedback, but you gain a bigger part of the picture and answers you didn’t have before.
Reaching beyond yourself helps you reevaluate what you’re doing: Are you choosing what’s in service of where you’re going, where you’re at or is it to keep up with the Joneses?
Are you saying yes to a gradient you can live with, or are you setting yourself up for overwhelm?
It’s easy for me to become the overwhelmed entrepreneur, and I have to remember this: It’s about making the choices about who you are and where you’re going. While you can’t help but subconsciously compare yourself to others (it’s neuroscience proven), you can still make good choices for yourself. No one else. Just you.
For example, I realize people who are working in my field may not be in the same place as me, and vice versa. In these times, I need to be gentle with myself and realize I’m on my own path.
I can go at my own speed.
The only race you’re in is with yourself.
